If there's one type of company that knows how to rebrand, it's an unsuccessful MLM following a career-ending scandal breaks out.
In this industry, oahu is the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced back from the run-in with the USDA in the form of a brandname, shiny new MLM: Pure Haven Essentials.
Sound right? In any event, here's the entire review on Pure Haven Essentials.
Overview
Pure Haven Essentials is just a rebranding of Ava Anderson, which power down after multiple USDA investigations into the business that found toxic chemicals within their products…despite their slogan being “quality products without harmful chemicals&rdquo ;.
Not only that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the business wasted no time. They power down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time it is apparently legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be the main Direct Selling Association remains pending.
Since re-launching they appear to own replaced their leadership a lot more than once. Joe Ochoa was announced as their latest CEO back in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for pretty much 4 years.
Based on his LinkedIn profile, he's only their interim CEO, therefore it seems like the business remains in a major transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress as a result of sudden departure of family ownership&rdquo ;.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he is able to turn the business around.
Simply how much does Pure Haven Essentials cost?
It costs $99 to participate and choose the Pure Havens Essentials Business Kit, including a small number of products that may be sold.
Additionally, you need to do at least $300 PV per month to stay active.
Recap
Overall, they've got a legit compensation plan. Not just can it be transparent and fairly simple, but it clearly focuses some attention on personal product sales and not only recruitment. The fact even the best rankings have to help keep selling $1,000+ in product a month means that this MLM is less scammy than many https://www.scamrisk.com/pure-haven-essentials/.
Run-ins with the USDA previously regarding toxic ingredients are pretty alarming, though. Hopefully they've got that looked after completely, but it's still only a little early to say.
But you've GOT to build up a HUGE downline to complete well in virtually any MLM, and that's hard enough to complete at very well-established companies with perfect records.
Trying to complete it at an organization with an enormous red mark on their record will be nearly impossible.
But if you want automated ways to build passive income, there are better ways.
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